Edward Beiner Is A Man Of Vision

Edward Beiner always keeps an eye on the future. In 1981, when he opened his flagship Edward Beiner Eyewear store in Miami, glasses weren’t considered a fashion accessory but a medical necessity. However, Beiner had a vision. He wanted to convince customers that Eyewear should be treated with proper consideration because it’s the first thing people see when they look at your face.

The son of a Brazilian jeweler, Beiner had experience in fashion, sales and marketing at a young age. But, after graduating from Ryerson University in Toronto, he took a different path than his father.
“I didn’t want to follow my dad,” he says. “I saw an opportunity in Eyewear, even more important than diamonds. It had an extra side – the prescription lens. Almost anyone over 40 needs glasses. So, I thought, ‘What a great business,’ and then I realized this was how I could make people look beautiful.”

“I didn’t want to follow my dad,” he says. “I saw an opportunity in Eyewear, even more important than diamonds. It had an extra side – the prescription lens. Almost anyone over 40 needs glasses. So, I thought, ‘What a great business,’ and then I realized this was how I could make people look beautiful.”

Launched in 2018, Beiner’s 3-D printed Eyewear collection was a landmark achievement for the company. The product, manufactured abroad, has frames made of Polyamide, a material that can be produced in virtually every Pantone color.

On weekends, he enjoys cooking and driving his Austin-Healey 3000 around Miami, where he lives with his wife of 34 years, Daniela Zanzuri. They have two grown sons, David and Steven.

Despite being in the industry for nearly four decades, Beiner’s passion for Eyewear hasn’t dimmed.

“We underestimate the value of Eyewear. The world would come to a standstill if it wasn’t for our eyes,” he says. “Gutenberg may have given us movable type, but if people couldn’t read, where would we be right now?”

Originally posted on: https://mlmiamimag.com/MIAMI-Magazine-Hosts-the-Nu-Wave-Swim-Bazaar