In a world overflowing with imitations and me-too brands, we remain passionately committed to original, authentic and innovative eyewear of exceptional quality, design and technical superiority.
When it comes to eyewear, we are continuously driven to challenge ourselves, resist the usual, defy those who accept the status quo, and lead the market with what's right for you.

To ensure that you will always have the very best selection, Edward Beiner has become as much a "curator" of beautiful eyewear frames as he is a designer and retailer, carefully sourcing from around the world the very latest in both design and fashion.